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The website magicfit.co.uk had the following in the web site, "Fit classic reward budget socks." We analyzed that the webpage stated " Fit british made classic short socks." It also stated " Fit british made classic long socks. Fit british made special trim school socks. Fit british made premium socks. Performance games socks with logos. Fit british made traditional game socks. UK manufacturers of quality school socks and tights. The complete one-stop schoolwear and sock knitwear supplier. With team logos and letters." The header had magicfit as the highest ranking search term. This keyword was followed by gregory Pollard, sock manufacturer, and sock manufacturing which isn't as urgent as magicfit. The other words they used was sock supplier. sock suppliers is also included but could not be understood by web crawlers.